— A QUIET INVITATION · FOR MODERN DENTAL PRACTICES —

Commerce, refined
for the practice of distinction.

MAISON is the editorial commerce platform built for boutique dental practices. Beautiful storefronts. Native HSA & FSA acceptance. Recurring subscriptions. Launched in seven days. We are quietly inviting twenty founding practices to shape the platform with us.

Take the 5-Question Survey Request a Private Demo
5 minutes to complete HSA / FSA enabled 20 founding spots remaining
— THE QUIET ADVANTAGE —

HSA & FSA payments, natively accepted.

Americans hold over $120 billion in HSA and FSA accounts. Most dental products qualify. We accept the cards directly at checkout — no receipts, no reimbursements, no friction. Your patients save up to 30%. You unlock a buyer pool your competitors cannot reach.

$120B
— US HSA / FSA
Account Balance —
$3-4B
— FSA Dollars Forfeited
Annually —
~30%
— Patient Savings
Per Eligible Purchase —
2.5×
— Higher Average Order
vs. Standard Stores —
— THE REVENUE OPPORTUNITY · GROUNDED IN ADA DATA —

What could your practice earn?

This calculator uses real benchmarks from the American Dental Association's 2024 Survey of Dental Practice and Devenir's HSA market research. Enter your practice details to compose an honest revenue estimate.

— ADA average general practice: ~1,500-2,500 active patients
— % of patients who become product customers in Year 1
— Validated 2025-2026 AOV · Grand View & Mordor Intelligence
— Subscription adoption multiplies AOV · industry benchmark
— Estimated Monthly Revenue —
$5,460
Annual product revenue · $65,520  |  Estimated gross margin · $26,208 per year
144
— Product Customers / Year —
403
— Total Orders / Year —
$19,656
— HSA-Eligible Revenue —
— Calculator methodology grounded in: ADA Health Policy Institute · Devenir HSA Research · Grand View Research · Mordor Intelligence · Fortune Business Insights —
2025 US oral care market: $10.6-$11.5B · 2026 teeth whitening market: $7.96-$9.37B · Blended product gross margin: 55-65%
— THE INVESTMENT · TRANSPARENT TIERS —

Three memberships, quietly composed.

Every tier includes complete storefront composition, HSA / FSA payments, the MAISON Library, and your Atelier Concierge. Founding practices receive 30% off their first year — locked for life.

— I —

The Essential

For Solo Practices
$99/mo
+ 2.5% per transaction
— Founding-rate pricing · normally $149/mo —
  • One editorial storefront
  • HSA / FSA payments enabled
  • Subscriptions (up to 5 products)
  • Maison Library access (40+ products)
  • Stripe Radar fraud protection
  • Monthly concierge review
  • Mobile-perfect, WCAG 2.2 AA
Request Demo
— Most Beloved —
— II —

The Signature

For Established Practices
$249/mo
+ 2.0% per transaction
— Founding-rate pricing · normally $299/mo —
  • Everything in The Essential
  • Custom domain (yourpractice.com)
  • Unlimited subscription products
  • Premium photography library
  • Branded email & SMS confirmations
  • Patient loyalty programme
  • Quarterly seasonal campaigns
  • Priority concierge support
Request Demo
— III —

The Atelier

For Multi-Location Practices
$699/mo
+ 1.5% per transaction
— Founding-rate pricing · normally $899/mo —
  • Everything in The Signature
  • Up to 5 storefronts (multi-location)
  • Bespoke template composition
  • Dedicated Atelier Director
  • Custom photography session (annual)
  • White-glove product onboarding
  • Advanced analytics & reporting
  • API access for EHR integration
Request Demo

— Founding-practice pricing locked for the lifetime of the membership. We are seeking 20 founding practices to shape the platform with us.

— V QUESTIONS · CONSIDERED CRITICAL THINKING —

Help us compose the platform.

Five thoughtful questions designed for real reflection — not multiple choice you'll click through in thirty seconds. Your answers help us price honestly and build precisely.

— Take Our Founding-Practice Survey —

This survey takes 5–7 minutes. Your responses are confidential, used only to shape MAISON's first release, and will receive a personal response from our founder.

5 questions ~5-7 minutes Anonymous if preferred
— QUESTION I —

Does your practice currently sell oral care products directly to patients?

Think honestly: front-desk retail, in-chair upsells, take-home whitening kits, electric brush referrals (where you earn a margin), or any product revenue beyond clinical services. Include even modest amounts — $200/month in mouthguards counts.
— None at the moment —We focus on clinical services; products are not part of our model today.
— Incidental ($200–$1,000 / month) —Mostly take-home whitening, occasional nightguards, no formal retail program.
— Established ($1,000–$5,000 / month) —We have a basic product display, refer patients to a few specific items, see meaningful sales.
— Significant ($5,000+ / month) —Product revenue is a deliberate part of our practice strategy with dedicated staff time.
— QUESTION II —

If our platform launched a beautiful, HSA-enabled product storefront for your practice — what monthly revenue would feel like a meaningful win after 12 months?

Be honest with yourself: this isn't aspirational forecasting. We're trying to understand what "worth the effort" actually looks like in your practice. Consider your patient panel size, your team's bandwidth, and what level of additional revenue would justify the operational change. A practice with 1,500 patients and a 10% conversion rate at $150 average order is $22,500/month — but that requires real focus.
— $1,000–$3,000 / month —A modest, sustainable revenue stream that requires minimal staff time. Realistic for low-conversion launches.
— $3,000–$8,000 / month —A real revenue line item that justifies dedicated attention from front-desk staff and quarterly campaigns.
— $8,000–$20,000 / month —A meaningful new revenue channel — comparable to adding a hygienist's production to the practice.
— $20,000+ / month —A strategic revenue stream that fundamentally changes our practice economics and patient experience.
— I'm not sure — show me what's realistic —I'd want to see real benchmark data for practices similar to mine before setting a target.
— QUESTION III —

Imagine MAISON delivers a complete e-commerce storefront (beautifully designed, HSA / FSA-enabled, with subscriptions and concierge support). What monthly subscription would feel fair — assuming the platform generates $5,000+/month in new product revenue for your practice?

Pricing is the most honest conversation in business. We are validating real willingness-to-pay, not asking what you wish it cost. Consider: Shopify Advanced runs $399/month. Specialty dental software runs $300-$700/month. Med spa platforms (Zenoti) start around $200/month. We are not the cheapest option; we are the most beautifully composed. Where does that fall in your value framework?
— Under $100 / month —I see this as a low-cost commodity; I would only adopt if it were entry-level pricing.
— $100–$250 / month —I see real value but expect the platform to be priced like premium software — not enterprise software.
— $250–$500 / month —If the design and concierge service are truly differentiated, this range feels fair for an established practice.
— $500–$1,000 / month —For a complete white-glove solution that includes design, support, and proven ROI, premium pricing is appropriate.
— It depends on revenue share —I prefer transaction-fee models with low or no monthly fee (similar to Fullscript's practitioner model).
— QUESTION IV —

What is the single greatest obstacle preventing your practice from launching product sales online today?

This is the most strategically valuable question for us. Real obstacles are rarely "I don't want to" — they are usually time, technology comfort, design quality concerns, fear of patient perception, or compliance worry. Pick the truest answer, even if it's uncomfortable. The honesty of your response is what helps us build correctly.
— Time and bandwidth —I don't have the hours to set up, manage products, photograph items, and handle customer service.
— Design quality concerns —I am not willing to put my practice's name on something that looks generic or amateurish.
— Technology overwhelm —Shopify, payment processing, taxes, shipping — the technical setup is intimidating and I don't have IT staff.
— Patient perception —I worry that selling products will feel commercial or undermine the trust I have built clinically.
— Unclear economics —I am not convinced the margins justify the operational complexity of running an online product business.
— Compliance and liability —I worry about HIPAA, FDA labelling, tax requirements, or other regulatory exposure.
— QUESTION V —

Did you know that most dental products you could sell are HSA / FSA eligible — and that Americans hold over $120 billion in those accounts (with $3-4 billion forfeited annually because patients cannot find eligible places to spend them)?

This question helps us understand how much patient education we need to provide alongside the platform. HSA-enabled commerce is our central differentiator — accepting these cards directly at checkout means your patients save up to 30% (and you capture latent demand your competitors cannot reach). Be candid: how surprising is this to you?
— Yes, I knew this —I have been actively considering HSA / FSA acceptance for my product sales for some time.
— I suspected, but had not investigated —I knew dental qualifies for HSA but did not realise the market opportunity was this substantial.
— I am genuinely surprised —I had not connected the HSA / FSA market to my own potential product sales until reading this.
— This single fact would change my decision —HSA / FSA acceptance is a deciding factor in whether I adopt a platform like MAISON.
— OPEN REFLECTION · OPTIONAL —

Is there anything else about your practice, your patient base, or your concerns that would help us design MAISON correctly for you?

Optional but invaluable. Often the most useful insight is the one a multiple-choice question cannot capture.

— Your Contact (optional) —

If you would like a personal response and a place on our founding-practice list, please share your details. Otherwise, leave this blank for an anonymous submission.
— We respond personally to every submission within 48 hours.
✓

Thank you, considered.

Your responses have been captured. We read every survey personally — typically within 48 hours.

If you indicated interest in the founding-practice programme, we will reach out within one business day with the next composition step.

— What happens next: 1. Personal email response · 2. Optional 20-minute private demo · 3. Founding-practice invitation —
— PRIVATE DEMONSTRATION —

Request a private demo.

A twenty-minute composed conversation. We walk through a live storefront tailored to your practice, demonstrate HSA / FSA acceptance, and discuss whether MAISON is the right fit. No pressure, no scripts. If we are not aligned, we will quietly say so.

— We respond within one business day. Demos available 9am–6pm ET, Monday–Friday.
✓

Your demo is requested.

We have received your request. A composed scheduling email will arrive within one business day with several available time options.

If you also completed our survey, we will incorporate your responses into the demonstration we tailor for you.

— What happens next: 1. Scheduling email within 24 hours · 2. 20-minute private demo · 3. Honest fit conversation —